CPSC Announces Pool and Spa Kids Safety Education Effort

0 Comments | U.S. Newswire, Jul 23, 2010

Hundreds of pool and spa incidents since Memorial Day Weekend

HOUSTON, July 23 /PRNewswire-USNewswire/ — Halfway through the summer swimming season, the U.S. Consumer Product Safety Commission (CPSC) has seen news reports of more than 210 child drowning and non- fatal submersion incidents in pools and spas around the country since Memorial Day Weekend. In an effort to reduce these preventable incidents, CPSC and partners Safe Kids USA and the National Drowning Prevention Alliance (NDPA) joined forces today to introduce a new kids safety education program. The centerpieces of the program are a multi-part educational video and an online activity, which are part of CPSC’s national Pool Safely campaign.

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“Just one incident is one too many,” said Inez M. Tenenbaum, Chairman of the CPSC. “These statistics are a wake up call and a reminder that these tragic incidents are preventable. Our kids safety program is designed to teach parents and children simple water safety steps so that everyone will Pool Safely this summer. “

The educational video highlights individual experiences and uses seven simple Pool Safely steps to encourage safe and responsible behavior in and around pools and spas. It is introduced by actress Ming-Na, the voice of Mulan in Disney animated films and star of the NBC drama “ER.” The video series is available to view at www.youtube.com/poolsafely and on the websites of Safe Kids (www.safekids.org) and the NDPA (www.ndpa.org).

The new Pool Safely interactive online activity is designed for parents and young children. It highlights unsafe behaviors around the pool in a variety of real-world settings such as backyard, hotel and community pools. Game players are encouraged to identify the trouble spots and behaviors. The online activity is aimed at children seven and under and will be available for play on the Pool Safely website and on the websites of the NDPA and Safe Kids.

“Safe Kids is proud to work with the CPSC on the creation of a kids safety education program,” said Mitch Stoller, president and CEO, Safe Kids Worldwide. “Children and families can learn valuable water safety messages – that may ultimately help save a life – through a new online activity and educational videos made possible by the Pool Safely campaign.”

“The NDPA is proud to be a Pool Safely Campaign Safety Partner,” said Kristin Goffman, Founding Board Member and Executive Director of NDPA. “Our members are dedicated drowning prevention and water safety advocates who will be able to use the educational video and Pool Safely campaign materials to help families learn how to prevent the needless tragedy of child drownings
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